ELECTRIC EMOTION

Summerfest is an annual music festival held in Milwaukee, WI. Electric Emotion uses bold colors and an iconographic language to communicate the electrified emotions attendees have as they listen to their favorite bands and musicians. Electric Emotion builds upon Summerfest’s logo by making a series of other emoticons depicted in the same style. It focuses on the electrified emotions of the attendees as they listen to their favorite bands. With its bold iconographic language, Electric Emotion will be easily recognizable and understood by everyone!