DOMAINE WINERY
Domaine is the rebrand of Domaine J&D, a local winery of Caromb, France, a town near Lacoste, where my team and I brought this project to life. Following a local legend of Les Frères Alchimistes (the Alchemist Brothers), we crated a cohesive identity for many product lines ranging from boxed wine to a complete brand experience event. The goal with Domaine was to incorporate the culture and history of the region into the brand.
AAF Augusta 2022 | Integrated Brand Identity Campaign | Bronze
PACKAGING DESIGN | ILLUSTRATION | TYPOGRAPHY | ADVERTISING
THE MYTH
The legend of the Alchemist Brothers follows Francesco, represented by the white wine, and Antonio Barberini, the red on their journey to make the elixir of eternal life, the rosé. The Barberini Brothers carried out their attempts in their French residence, known today as "Pré Fantasti". When they finally creating the perfect potion, their fame and success turned into a battle between the brothers, in which one rose above the other, and claimed the wealth as his own. Now only the legend of the brothers, and a few tattered remains of their house live on.
LAUNCH EVENT
From good wine, to tasty food, and fun mementos, this brand experience at the historic Pré Fantasti is a great way to learn about the legend of the Barberini Brothers and experience Domaine for yourself.
